Why iPad might fail

When we look at Apple’s past successes, we see a recurring theme: each time Apple made a hit when they entered an existing market with a product that was more elegant and fun to use than most of the current players. That happened with the Apple ][, then the original Macintosh and of course the MacOS X revival; that also happened with the iPod and of course the iPhone.

On the other hand, each time Apple launched something new, going into new territories, their product was received poorly and it failed. Just remember Lisa, Newton and AppleTV (the latter is arguably not a failure, but has not been a raging success either).

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